That’s about all we hear about lately in the music world. AI
is taking over the popular music charts. AI music sucks. AI music isn't real. AI music is SATAN!
YouTube music
professor, interviewer, and general nice guy Rick Beato slams AI music with
regularity, albeit with genuine astonishment.
Thing is, what are music consumers demanding lately? Are they demanding at all? This is another column altogether. With the perpetual tsunami of content flooding, er, drowning the earth with less than professional, largely unoriginal, but terrific-sounding productions, any traditional recordings face an Everest climb. Even then, there are no guarantees. Music creation has become a homogenized, packaged product for the masses. Anyone can make it now, including the band video. This is no exaggeration. The tools are quite astounding and increasingly robust, but there’s a catch.
I need to hit rewind for a moment. I’ve been away from music – drumming – for too many years. Always on the distant backburner. That’s another story. The most painful part was saying no to dear friends when they needed me. Can't begin to tell you how much that hurt. Let's skip that for now. I’ll get to the latest part where some old mates invited me for some jams after learning I'd been woodshedding for a possible reentry next year. Performance anxieties at play. Pad practice, drum kit practice. Could I manage a song without passing out? Two songs? Five? A full 10-song set? Yes to all … in time. That’s where I was: VERY rusty and lacking some facility. It would take months, but I was up for it. Then the phone rang.
“Hey, what’s your drumming situation right now? Feel like playing a little with us?”
Perhaps a tad premature, but I decided to push myself and give it a go. It was the best time I’ve had in years. It was heart-pounding work; something I’ve not experienced since the last show I played in 2013. Damn it was worth it, though – not just because I got to see my pals, but because I got to play with people, and that was pure gold.
Shortly into that jam, my friends played some of their
originals stored online. Some of these were on YouTube, others held on the
creation platform Suno.com. Some country – serious and comedy – some Americana rock. Much of it was
produced through Suno. Original lyrics and melodies, except musically manufactured by the platform.
The material had that highly-polished Nashville sound. Truly astounding. The more relevant content discussed before arrival was presented later. This would be a
hard rock project for pro-level tracking later, so the AI productions, as
great as those sounded, are actually guide demos. I kept thinking, why not release them as-is? Why bother with the whole expensive process? Yeah, I know.
AI. Not real. No street cred. Can't tour a silicon chip. Okay, soon maybe!
Hang on, I’m getting to the
point.
Fast forward a couple weeks, I’m home one evening with a curious moment regarding Suno. After all, I’ve tons of song ideas and lyrics. Putting all of that together for eventual tracking would be a costly, time-consuming endeavor. Suno and other AI music apps seem to be the answer for creating marketable demos. Easier to Tom Sawyer other players and maybe a producer with a slick demo, right? Problem is, my curiosity also included intellectual property rights should one of those songs ever (ha!) hit.
Oops!
Yeah, that’s the catch with these things.
Not sure if my friends know, care to know, or care at all. Why?
Once
they hit Accept on the Terms of Service agreements, they forfeited an irrevocable, permanent license to Suno for performance, modification, licensing to 3rd
parties (total wild west), not being copyrighted, and other legal giveaways like binding arbitration. Sure, the original user-creators retain ownership, distribution, and monetization rights on paid plans, but the
global license they agreed to is a major problem for any future publishing
and/or management deals with major players.
Okay, but they’re just demos to be pro recorded later. Suno won’t a have license to those sound recordings. Correct, but they do retain license to the lyrics and original melody – the stuff you submitted. This remains even if you delete the songs from the app. What goes on the internet …
Suffice to add, there’s a novelette's worth of legal language you agreed to, and their creation catnip – the euphoric delight of hearing your idea in epic perfection – might be a catastrophic mistake for anyone with professional commercial aspirations.
Some might counter with, "Whatever, it’s worth the gamble. Chances are nothing will come of the deleted material or Suno anyway. If it does, I’ll cross that bridge later. How bad could it be? Besides, I wouldn’t have gotten this far without it."
That’s a fair take. Risk vs Reward. And doesn’t it sound marvelous?
Is it the smart play? Hardly (and I say this with a pinky outstretched).
If it’s the only play, I say roll them bones.
Dealing with a major success is a good problem to have.
EPILOGUE 11.11.2026
My 10 year old granddaughter (I just realized how much this dates me!) loves to sing. She spends a lot of her free time fiddling with several apps on an iPad creating "her music". Before anyone says it, YES, she knows the difference, having attended live shows and watching nonstop live concerts on YouTube. She understands what's real and what's AI.
It doesn't matter to her.
While I find this mildly disappointing, it's of course the product of her environment, exposure, and moreover, convenience. I attempted to introduce her to Suno (she wasn't aware of it), and even that was too complicated. Her music must be instant and easy, but sound great. Original? That's the illusion these apps are selling.
Millions of these kids are the new music consumers. Some will get the real, many won't or could care less. Quite depressing until you click on another million YouTube videos of child prodigies on every instrument, entire live ensembles of hardcore jazzers, orchestras, metal, pop, country – all just absolutely killing it. In the end, curiosity, practice addiction, and true skills appreciation just might have a fighting chance. I hope my granddaughter becomes one of these people.
She just now sat down behind a drum kit for the first time. She didn't want to leave.
Hope!

